Purple Cow Seth Godin

Purple Cow: Transform Your Business by Being Remarkable

AUTHOR: Seth Godin

The book explains that market is blind to advertising unless your product and marketing is remarkable. Remarkable products have marketing built into the product itself. If your product is remarkable market will not just start paying attention but it will also start seeking out for your stuff.

The book sold over 150,000 copies in its first 2 years of release.

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