Seth Godin

SETH GODIN

Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.

In 1995, Godin launched Yoyodyne, which used contests, online games, and scavenger hunts to market companies to participating users. In August, 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. Over one million viewers visited the site. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo’s vice president of direct marketing, a position he held until 2000.

Source Link

ARTICLES ON SETH GODIN

PURPLE COW BY SETH GODIN

PURPLE COW BY SETH GODIN

Is your business giving you mediocre results no matter how hard you try? Then maybe you are in need of a Purple Cow… The following article is based on the book “Purple Cow” by Seth Godin. What is a Purple Cow? A Purple cow is a product, service or technique SO... read more
Shares
Share This
Startup Strong