Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.
In 1995, Godin launched Yoyodyne, which used contests, online games, and scavenger hunts to market companies to participating users. In August, 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. Over one million viewers visited the site. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo’s vice president of direct marketing, a position he held until 2000.
ARTICLES ON SETH GODIN